Faces2Hearts

CLIENT BACKGROUND: The Directorate-General for International Partnerships (DG INTPA) is the European Commission’s department responsible for the EU’s international cooperation and development policy.

CHALLENGE: To raise awareness of the EU’s positive impact on people’s lives around the world and foster greater understanding and support for EU development initiatives.

GOAL: Create a compelling campaign that resonates with a global audience, showcasing the EU’s commitment to sustainable development, poverty eradication, and the promotion of peace and human rights.

STRATEGY & APPROACH:
Faces2Hearts Identity & Campaign: Developed a unique visual identity and a multi-channel campaign that highlighted personal stories of individuals whose lives were positively impacted by EU-funded projects.

Storytelling Focus: Prioritized emotional storytelling through videos, social media content, and online articles to engage and inspire audiences.

Worldwide Video Competition: Organized a global competition to select vloggers who would travel the world and document EU-funded projects, further amplifying the campaign’s reach.

RESULTS & IMPACT:
Award-Winning Campaign: Received the Gold Prize for Best Storytelling Campaign at the German Brand Award and was a finalist for the Digital Communication Award & European Excellence Award.

Global Reach: Reached over 50 million people worldwide, generating over 600,000 web page views.

Significant Impact: Deemed the most successful campaign of DG DEVCO/INTPA and significantly boosted support for EU action, as measured by Eurobarometer.

High Engagement: Generated over 500 video entries from 100 countries for the vlogging competition, resulting in a worldwide campaign spanning 29 countries and hundreds of EU-financed projects.

High-Profile Recognition: Exhibitions at the European Parliament, European Development Days, and Universal Exhibition in Milan inaugurated and visited by European royalty and global leaders.

CONCLUSION: The Faces2Hearts campaign is a testament to the power of storytelling in communicating complex issues like international development. By focusing on the human impact of EU-funded projects, the campaign successfully fostered greater understanding and support for EU action worldwide.

Keywords:

• • EU development communication

    Faces2Hearts campaign

    DG INTPA

    European Commission

    International cooperation

    Storytelling campaign

    Social media campaign

    Video competition

    Vlogging campaign

    Exhibitions

    Global reach

    Award-winning